Sex Education Message Campaign

Overview:

This project was split into two parts. The first is a physical product that could include a system to translate non-visual data into a graphic design, sets of signs providing specific information, and mapping of an abstract concept, a group of ideas or events, or something non-geographical. From this, the goal was to then create a message campaign around a chosen topic and create collateral for advertising, website, and printed material. The campaign is meant to persuade a target audience to engage and possibly be persuaded by the message. 

Solution:

My solution to the physical product was to create a textbook around the topic of teaching Comprehensive Sexual Education (CSE) for school-age students. The textbook covers the initial problem, the topics taught in CSE, and arguments against the opposition. From this, I went to develop my non-profit called "Plan A". The name came from the brand's slogan "Teach Plan A, so they don't have to resort to Plan B one-step".  I kept the color pallet bright and saturated which popped against the vintage grey-scale Sex Ed photos of the advertising. 

Link to Partially Prototyped Website:
 https://xd.adobe.com/view/5b2eaf7a-a711-4581-b4dd-b3703c7f0224-0e7d/ 

*NOTE: All photo black and white imagery is found and not my own. All photos are being solely for personal, and non-commercial use