Business Cards
Front Package
Logo Specifications
Stationary Set
Flat Box Design
Back Package
Logo Misuse
Side Package
Brand Pattern
Overview:
Develop of entire brand revolving around a food product from start to finish including logo, business system, packaging, and full brand book that outlines branding guidelines. Develop a brand design that is cohesive across multiple elements from business cards to packaging. Create a prototype and dieline of the packaging that would contain one of the food products. Outline the business system in a well-designed brand book and include the specifics of all the designs.
Solution:
The mission and vision of PrimaVera were to create tasty and organic meals kits and pantry staples with a focus on sustainability by using locally sourced and seasonal ingredients to help reduce food waste and create earth-healthy changes. I named the brand PrimaVera because of its Italian to English translation of “Springtime” where the new harvest of the year begins. The brand utilizes flowing, organic shapes and fresh bright colors to make it look appetizing. The packaging was inspired by a picnic basket and I wanted to include a handle with latches that could be easily opened and doesn't require glue to tape to close.
